Shah Rukh Khan has announced UNIFYD Festival, a one-day Indian music festival he has curated, to be held on 20 March 2027 at Etihad Live, Yas Island, Abu Dhabi. Arijit Singh, Sonu Nigam and Karan Aujla are the first three headliners.
Shah Rukh Khan’s UNIFYD Festival: What We Know
The festival was announced on 16 October 2026 through its official Instagram page. It will celebrate Indian music and culture and bring together fans from India, the Middle East and the South Asian diaspora, with about 15 artists performing across several stages. The rest of the lineup will be announced in the coming weeks.
Speaking about the festival, Shah Rukh Khan said: “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power.” He said the festival will bring leading Indian artists to one stage on a grand scale.
UNIFYD is produced by D’YAVOL Live, the live entertainment arm of the D’YAVOL brand, together with the ticketing platform District. It is organised with Miral and Experience Abu Dhabi, with Emirates NBD as associate partner. The organisers plan to take the festival to more cities after the first edition, as reported by News18.
UNIFYD Festival Lineup
- Arijit Singh
- Sonu Nigam
- Karan Aujla
- More artists to be announced
UNIFYD Festival Date, Venue and Tickets
| Festival | UNIFYD Festival (first edition) |
| Curated by | Shah Rukh Khan |
| Date | 20 March 2027 |
| Venue | Etihad Live, Yas Island, Abu Dhabi, UAE |
| Headliners | Arijit Singh, Sonu Nigam, Karan Aujla |
| Tickets | District app |
| Early access (Emirates NBD cardholders) | 19 October 2026, 11 AM IST |
| General sale | 20 October 2026, 12 PM IST |
What’s Next
General ticket sales open on 20 October 2026. The organisers will reveal the remaining artists in the coming weeks, and we will update this article when they do. On the film front, Shah Rukh Khan’s next release is King, directed by Siddharth Anand.
Frequently Asked Questions
What is UNIFYD Festival?
UNIFYD Festival is a one-day Indian music festival curated by Shah Rukh Khan. Its first edition takes place on 20 March 2027 in Abu Dhabi.
Who is performing at UNIFYD Festival?
Arijit Singh, Sonu Nigam and Karan Aujla are the first headliners. About 15 artists will perform, and the full lineup has not been announced yet.
How can I buy UNIFYD Festival tickets?
Tickets are sold on the District app. General sales start on 20 October 2026 at 12 PM IST, after an early-access window for Emirates NBD cardholders.
