When you want to branch into international markets, it’s a well-known fact that international SEO is the way forward. SEO all you need to do is find an international SEO Agency, right? If only it was this easy.
The reality is that as International SEO booms, so do the companies that offer it. These companies are unfortunately not all qualified to be offering international SEO, and their strategies reflect this.
That’s why we’re outlining what a data-based international SEO strategy should look like in a general form, from here the agency should tweak as necessary for your unique needs.
Let’s look at the steps involved:
Step One: Market Research on Locations
You need to understand your clients to maximise your SEO strategy and make sure the right audience is seeing you. By doing market research on certain locations you will know where to target first. This will need consideration of your sales, projected market needs, and logistics as well as your budget. This can be done by the experts with the right tools and techniques.
Step Two: Look Into Region Specific Competitors
Once you’ve identified your target audience, you need to do a competitor analysis. This is when you look into the specific regions and find out who your competitors are, what they offer the market, and what you can utilise of theirs as well as what gaps in the market you can exploit.
Step Three: Clear International Goals
Goals are vital to SEO in general, but even more so for international SEO. The more specific your goals, the better the results will be. Some common goals include driving engagement across varying cultures and increasing worldwide conversions.
Step Four: Location-Based Keyword Research
Keywords are just as important to international SEO as they are to national SEO. So, make sure you get the right keywords to tell search engines what your web pages are about. When it comes to international SEO, these keywords are vital as sometimes they have to be optimised for the region’s specific style of talking and niche conversational topics. So, it takes a little more effort, but the outcome is very much worthwhile.
Step Five: Targeted Localised Content
Contact is vital to SEO strategies as it promotes your marketing efforts drives a lot of quality traffic to your website and can lead to further sales.
Even in international markets, content matters. But there’s a big difference between auto-translating content and having a local translator look at your content. The latter is preferred by search engines, so don’t use translation tools!
Step Six: Great Website Design
Just because website design isn’t a pillar of SEO, doesn’t mean it’s not important. No matter where your visitors are from, they should be greeted with a well-designed, easy-to-navigate window. After all, your website acts as an insight into your business values, your personality, and more. So, you want to get this right. For instance, if you have a real estate investor website, ensuring it is visually appealing and functional can significantly improve engagement and trust among potential investors.
Step Seven: Technical SEO Matters
Technical SEO matters as international SEO is highly technical. You will want to make sure the following is addressed so the search engines can accurately place you in their ranking:
– Check and correct crawl errors.
– Make sure Hreflang is properly implemented.
– URLs are easy to read internationally.
– Improve website navigation.
– Check and repair broken links.
– Increase website speed.
– Make sure the website is mobile-friendly.
Step Eight: Backlink Campaigns Are Needed
International SEO still needs backlinks, so make sure you match your content and the language/style of backlinks articles and focus on a high-quality backlink campaign to target a very niche audience and bring them to your website worldwide.
Step Nine: Progress & Reporting Matters
The SEO company should be glad to keep you in the loop. They should monitor your SEO and report it back to you so you can stay in the loop and correct any issues quickly.
If you want to skip the effort and just go for the best international SEO agency, that bases its strategy on incoming data and the latest Google algorithm updates, Perfect Link Building is the answer. Contact them now and get started on this journey.
